You would have to have a cave for a courtroom to not notice the deep, sweeping changes the internet is causing in the practice of law.

Being a successful freelance, contract, or solo attorney is much easier thanks to the web.

You can get hired and paid right online, thanks to services like PayPal.

What’s funny is that despite the use of high technology, one fundamental thing hasn’t changed: people can’t hire you if they can’t find you and don’t know who you are.

And the process by which that happens has changed a great deal. That’s why you want a blog.

Most people search online first when looking for a service provider of any kind (including lawyers). Blogs kill it in search. Google loves blogs.

Think about this for a moment: with each new blog post you write, you could be adding more and more of the words people are using to find legal services online. Over even a short period of time, the average law blog will have many, many times the amount of keyword-rich content a “normal” law website has. A normal website doesn’t stand a chance.

The ABA Journal found out in a survey last year that less than 8% of lawyers blog.

That means a small number of people are getting all the action, and a lot of attorneys are missing out completely.

The time has arrived for solo, freelance, and contract attorneys. They are the future of law.

But even for that small group that blogs, a significant number of them are only partly successful because they’re making costly mistakes with their blogs and they don’t even know it.

How do you start out right, and where do you find the best information specifically for setting up and succeeding with law blogs?

Well, to start out right, you need to have experienced people who know how to teach show you the way.

If those people had a website, that would be the place to go learn about how to blog so that you get a non-stop stream of steady clients.

There is such a place, and it’s the only place online for this: Blawging Lawyers.

Blawging Lawyers is an online course you take in order to learn how to set up and run a law blog in the most effective way possible, so that you always have clients–educated clients, the best kind.

My name is Michael Martine. I co-founded Blawging Lawyers with former attorney Grant Griffiths, and we’ll be mentoring you here on The Posse Ranch about marketing your law practice through blogging. We look forward to hearing your comments! Do you have questions about blogging? Ask them in the comments below or send them to us at Blawging Lawyers on the Contact page.

Let’s get this party started! We look forward to helping you here at The Ranch.